Is Social Marketing Better for Small or Large Businesses?
There seems to be people who argue two sides of the same coin, that either social marketing, specifically social media marketing, is either a large business with big budgets game or that only the small...
View ArticlePinterest Is A Powerful Traffic Generator
A couple months ago I made my predictions for 2012, one of them was about the quickly growing social site Pinterest. Here was the full prediction: Prediction #2: Pinterest will radically change our...
View ArticleHandling Negative Comments
One of the questions that seems to always make its way into the conversation when I meet with potential clients about their social media marketing is, “What about negative comments?” It seems that one...
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5 Marketing Lessons Taken from Wiper Blades and Storm Chasers
As of last week, I’m the proud new owner of Bosch Wiper Blades. Random you think? I mean when is the last time you heard someone say that they are a proud owner of wiper blades? The story of me buying...
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An Update On My Predictions For 2012
In December of 2011, I made several predictions about social media in 2012. Given that we are 6 months into the year I thought it might be interesting to take a look at what has happened in light of...
View Article5 Keys to Successfully Getting New Clients.
If you’re starting out in the social media space, one of the big things is getting clients. And even if you’ve been in the space for a while, you may be wondering what you need to do to continue to...
View ArticleThe Biggest Mistake Made in Social Media
The biggest mistake made in social media is not a technical one; it’s a conceptual one. It’s the concept of billboard marketing versus relationships. Billboard marketing has seemed to reign supreme...
View ArticleFacebook Likes VS Subscribers: Which is better?
I was recently asked in an email whether likes or subscribers were better and what the difference is between the two. The first difference that should be noted is that likes are associated with a...
View ArticleWhat Should I Consider Outsourcing?
Most of us are so busy that we don’t have time to get everything done during the day. This is especially true when it comes to social media. Social media takes an enormous amount of time to maintain....
View ArticleNew Year’s Social Media Resolutions
It is the time of New Year resolutions. If you’re at all involved in social media for your business then one of your new year’s resolutions most likely has something to do with “doing a better job in...
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